How to Use Social Media Lead Generation for Prospecting Success
In today’s digital world, it’s difficult to find someone who doesn’t engage on social media no matter what demographic they are in. Gone are the days of being nervous of our parents having a Facebook account when in these times family events and social gatherings are easier to plan online.
Key Stat: According to the Pew Research Center, nearly 70% of adults in the US are on at least one social media site.
If you’re in the business of gaining prospects, your role will be a lot more challenging if you don’t take advantage of the information your potential clients already provide online. Investing in social media lead generation (using social for prospecting new leads) is extremely effective when done right.
Interested in learning how to get started?
The following steps will take you through what to look for when it comes to navigating social media platforms for prospecting success.
Research and Identify Your Prospects
Before you even begin to engage with your prospects, do a bit of research online to develop a list of the type of clients you are looking for. Social media lead generation doesn’t mean you randomly select and message any account with your pitch. Once you fall into the area of spam, you have already failed.