How to Turn Your Social Following into Leads

6 October 2016
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So you have been hearing about social media for years. You spent money and time getting more likes, followers, etc.
But, likes don’t equal cash, and Mark Zuckerberg owns those likes. Not you.

Social media was the craze 3-4 years ago, but now people have millions of likes, followers etc. and nothing to show for it. Having lots of fans and followers does not mean that all of them can be termed as leads.

Don’t focus on those numbers that are not really helping you. You need to focus on getting leads, and not a social following. Remember that social networks keep coming and going, and for your business to be sustainable, the focus should be on lead generation.

How exactly do you generate leads?

Social Media Lead Generation Tips
Integrate Email Marketing Into Your Lead Generation Strategy

Studies show that email marketing conversion rates are 300 percent higher than social media. Therefore, it is imperative to have this as your main lead conversion strategy.

Instead of giving away all your valuable content, simply ask them to fill out a simple form to get access to your best information.
You can then use an email marketing software such as GetResponse to convert your leads. This will enable you to send them both informative and marketing emails. When done well, email marketing will help you make repeat sales to specific leads who have warmed up to your content.

To get people to sign up, you need to have a strong lead magnet. This is a piece of content that convinces your leads to enter their name, email address, and more details. This enables them to access that content. Studies show that courses perform better as lead magnets than eBooks. However, be it a course, a journey, an eBook, an event, a webinar, a video, etc., get a lead magnet that can work great with your audience.

Read more: How to Turn Your Social Following into Leads

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