The Evolution And Revolution Of Business Networks – Forbes
Technology, networking, modern web design, and social media all play a role in business today, and it is the companies with the foresight to get ahead of their competitors that are at the forefront.
Since ancient times, companies of all sizes have evolved in terms of productivity, scale, resources, complexity, channels, trading methods, and partnerships. Slowly and sometimes unnoticeable, such progress has been mostly organic in nature as executives find ways to adapt to changes in the economy, marketplace, society, and best practices.
However, we are now living in an era of several significant economic revolutions that are upending everything we know about the business world at an accelerated pace. Transitioning from the Industrial Revolution from three hundred years ago to the IT Revolution during the mid-late 20th century, and then the Internet Revolution at the end of the 20th century, today’s Network Revolution is creating an entirely new world economy. One by one, each of these revolutions has significantly disrupted the economy and human society to the point that it becomes the foundation for the next wave of change.
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Just as they have been with most things digital, B2C marketers are ahead of their B2B counterparts in adopting the latest social marketing trends. While our B2C friends have been leveraging social med...