Facebook is an important source of traffic for many companies, including online publishers.
And a new search engine Facebook is testing in its iOS mobile app could enable the world’s largest social network to generate even more referrals for third parties.
As reported by TechCrunch, some users are seeing a new “Add a Link” button when they post status updates. When clicked, this button allows users to enter a search query and displays relevant links that Facebook thinks the user might want to share.
While it’s not obvious how exactly Facebook is determining which links it returns in search results, TechCrunch’s Josh Constine observes that “results seem to be sorted by what users are most likely to share, highlighting recently published sites that have been posted by lots of people.”
According to Facebook, it has indexed more than a trillion posts so it certainly has a lot of data to work with. Overlaid with data from its vast social graph, Facebook has the potential to do interesting things that Google can’t with its search results.
In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers. Before you invest in any of these tools, make sure that you’re also doing the basics when it comes to your businesses’ social media profile and lead generation.
Branded Profile – All of your profiles are branded and have a consistent look and feel. Social media isn’t any different than your website, collateral or a sales package. Your brand image and message should be clear.
Consistent Schedule of Content – You’ll need a consistent schedule of content to nurture your audience and grow your community. Keep your message conversational.
Relevant Content – Most businesses have a lot to share. Think about how you can educate your audience and showcase your expertise. For example, if your business targets marketers and small businesses, then your content should help those prospects solve problems and make their day-to-day activities easier.
Assets – Most businesses have many assets already created. Take a look at past campaigns, whitepapers and informational content that you can leverage in the social space. It’s not always about creating content from scratch.
Monitoring and Listening – In addition to publishing, you will need to listen and monitor what’s being said about your business and what prospects are saying about your industry. There are several free tools that can help you get into the flow of the conversation.
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
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