According to the latest procurement intelligence report from Technavio, the global outbound telemarketing market is expected to grow at a CAGR of 4.8% over the next five years due to the increase in technological advancements in telemarketing software and higher conversion rates.
The research report titled ‘Global Outbound Telemarketing Market: Procurement Intelligence Report 2017-2021’ provides an in-depth analysis of category spend, best procurement practices and cost saving opportunities, aimed at helping organizations achieve superior business performance. The report also provides insights on pricing, supplier positioning and top companies, enabling sourcing professionals to improve their competitive advantage through procurement excellence.
“The direct marketing method offers two-way communication and immediate feedback, which helps firms realign their market strategy as per the customer’s preference,” says lead Technavio procurement specialist Angad Singh for category spend intelligence. “In addition, the growth in the number of mobile phones allows telemarketers to contact customers in several ways such as calls and SMSs, which will also drive the market,” adds Angad.
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