In order to leverage social media to fill your sales funnel, you’ll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers. Before you invest in any of these tools, make sure that you’re also doing the basics when it comes to your businesses’ social media profile and lead generation.
Branded Profile – All of your profiles are branded and have a consistent look and feel. Social media isn’t any different than your website, collateral or a sales package. Your brand image and message should be clear.
Consistent Schedule of Content – You’ll need a consistent schedule of content to nurture your audience and grow your community. Keep your message conversational.
Relevant Content – Most businesses have a lot to share. Think about how you can educate your audience and showcase your expertise. For example, if your business targets marketers and small businesses, then your content should help those prospects solve problems and make their day-to-day activities easier.
Assets – Most businesses have many assets already created. Take a look at past campaigns, whitepapers and informational content that you can leverage in the social space. It’s not always about creating content from scratch.
Monitoring and Listening – In addition to publishing, you will need to listen and monitor what’s being said about your business and what prospects are saying about your industry. There are several free tools that can help you get into the flow of the conversation.
If Online Marketing Isn’t One of Your Priorities, Read This.
Forbes magazine says, no longer can entrepreneurs focus solely on billboards and direct mailers. In today’s market, it’s imperative to include online marketing as a major component of any company plan.
Day-to-day operations and economics center on accessing the Internet via mobile devices and making micro-transactions in short periods of time. With the public’s attention span continually shrinking, a valid online marketing approach is the difference between success and failure for your firm.
Online marketing includes several components. Email, social media, and SEO are three of the major ways companies use their online platform to drive business. Entire businesses in the marketing world are dedicated to all three online marketing types, and they provide tangible returns on investment.
2015 B2B Marketing Strategies – What You Need and How To Do It!
Marketing b2c is very different from b2b, so the focus of this article is solely on b2b (and somewhat b2g) customers. We will publish a b2c list early in 2015. It is also important to note that in order for any marketing to work properly, you need solid branding and very good WUX (web user experience). All the marketing in the world won’t help a bad user experience.
Organic Search Engine Optimization
Social Media Marketing
Trade Show Marketing
Direct Mail & Print Ads
So make 2015 the year you commit your business to effective, measurable marketing. ImageWorks is happy to help, and if you are reading this article, we will give you a free review of you current online brand and suggest which marketing tactics will work best for your business.
3 Reasons You Should Be Using Video For B2B Lead Generation
When you engage a potential customer with video, you create a visual relationship with them. They’re able to get a sense for who you are, how you speak, and how you provide value to your customers. And when done correctly, it can do a better job of communicating value than a blog post or a standard, run-of-the-mill website.
B2B Marketing Databases Continue to Grow in Popularity
The size and popularity of B2B databases has continued to grow, with contact opportunities well into the millions. According to InternetRetailer.com, marketing data and partnership firm Every Market Media has recently launched a new B2B marketing database, which offers access to up to 25 million contacts and now is considered one of the largest available.
How many leads are they generating each month? Marketing Equals Lead Generation – Give them a Quota
Give your marketing department a lead generation quota. How many leads are they generating each month? Is your lead generation process growing month overmonth? If there is growth month over month, marketing is getting better at producing more quality leads.
Boosting your traffic is one good way to increase the number of leads you generate. However, just any old page isn’t necessarily going to improve your lead generation. Instead, you must offer a variety of content for every step of the buyer’s journey.
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
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