According to the latest procurement intelligence report from Technavio, the global outbound telemarketing market is expected to grow at a CAGR of 4.8% over the next five years due to the increase in technological advancements in telemarketing software and higher conversion rates.
The research report titled ‘Global Outbound Telemarketing Market: Procurement Intelligence Report 2017-2021’ provides an in-depth analysis of category spend, best procurement practices and cost saving opportunities, aimed at helping organizations achieve superior business performance. The report also provides insights on pricing, supplier positioning and top companies, enabling sourcing professionals to improve their competitive advantage through procurement excellence.
“The direct marketing method offers two-way communication and immediate feedback, which helps firms realign their market strategy as per the customer’s preference,” says lead Technavio procurement specialist Angad Singh for category spend intelligence. “In addition, the growth in the number of mobile phones allows telemarketers to contact customers in several ways such as calls and SMSs, which will also drive the market,” adds Angad.
For one, among the most effective means to acquire high quality leads and appointments include cold calling prospects who are consistent with a company’s ideal client profile. As a matter of fact, most marketing activities nowadays focus greatly on handling outbound calls since they provide a more direct way of talking to a potential customer, addressing certain needs, and presenting the value of a product in relation to such needs.
However, one drawback of implementing and operating an outbound telemarketing campaign concerns the existence of effective skills and technologies. As customer preferences evolve amid emerging trends and innovations, service providers have to underscore how vital it is to access updated skills and technologies in marketing their offers.
This has led some big and small B2B players to outsource their outbound campaigns to noteworthy contractors. For the past years, we have seen a steady rise in the outsourcing budgets of companies in various industries. And they sure have their own reasons:
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According to the latest procurement intelligence report from Technavio, the global outbound telemarketing market is expected to grow at a CAGR of 4.8% over the next five years due to the increase in t...