Establishing a business from scratch entails a variety of tasks. Not only is each task crucial but also comprises a number of steps. As a result, these are extremely time-consuming. In this highly competitive landscape of businesses, managing all tasks accurately and rapidly has become quite vital.
Marketing is one of the most significant aspects of businesses. Done right, it can enhance lead acquisition and revenue generation considerably. However, certain marketing tasks of businesses are redundant and take up more time than estimated, thus slowing down other tasks. The good news is, many marketing processes can be automated with the help of the right technology.
With the rapidly increasing digital noise on the Internet, it has become extremely important to constantly reinforce brand awareness to reach out to the target customer base. Automation can not only increase the amount of work done but also improve accuracy and precision.
Let’s take a look at some of the marketing processes that can be automated.
Managing Social Media Marketing
Social media is a crucial aspect of all businesses. In fact, social media marketing has been found to increase exposure of a brand by 89%.
Apart from interacting with customers, social media marketing involves several other activities which include curating news, trends and articles relevant to your business and publishing them. It also comprises scheduling certain promotions and offers etc. With the help of certain software programs, these social media marketing process can be managed automatically.
If you are finding it hard to believe that we are 16 years into the “new” millennium, you are not alone. If you are also finding it difficult to keep up with the ways in technology has changed the world – including how people decide what products and services to buy and how they buy them – again, you are not alone.
In the world of 2000, Social Networking meant going to a cocktail party or meeting with other business people at a local restaurant. If you had a website at all, it was definitely not “mobile friendly.” Google was only 2 years old; it was only beginning to explore its advertising potential. You probably advertised in the telephone book. You may have had brochures and flyers printed and mailed. You had never heard of “inbound marketing.”
Today’s consumers turn to the Internet for information about products and services. They read blogs and check business websites; they have joined several Social sites and follow at least a few businesses. Consumers consider not only what a company is saying, but also what others are saying about the Company. And more and more they are doing all of this on their smart phones.
The question is are you adopting the marketing strategies that attract today’s customers?
With over 20 years of business, sales, and consulting experience SMS is capable of serving many market sectors. We provide the field level support needed to generate results and grow your business. Other companies may provide appointment setting services; whereas SMS will partner with you to grow revenue.
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